Texas and rare earths,
hand in hand.
The American rare-earth renaissance is running straight through Texas. A sintered magnet facility in Fort Worth. Rare earth deposits under development across the state. And LaNova's cutting-edge water treatment chemistry — turning those same American rare earths into the lanthanide blends Texas plants need to expand. From the mine to the magnet to the water.
Sintered magnets, Fort Worth
America's first sintered rare-earth magnet manufacturing facility is rising in Fort Worth — rebuilding the domestic magnet supply chain that defense, EVs, and energy storage all depend on, right here in North Texas.
Deposits under development
From the Round Top rare earths project in West Texas to the broader domestic mining renaissance, Texas sits on the critical minerals the country is racing to secure — and they're being developed now.
Cutting-edge water chemistry
LaNova turns those same American rare earths into lanthanide-based water treatment chemistry — the cutting edge of phosphorus removal, WET test margin, and process control for Texas plants expanding to meet growth.
Right here in Texas.
Mine · Magnet · Water
The same rare earths pulled from American ground are sintered into magnets in Fort Worth and blended into LaNova's water chemistry — one domestic supply chain, end to end, built in Texas.
A continual state of process improvement
LaNova water is cutting-edge on chemistry — driven by the user experience. We build our programs around the end user's real needs. Whether they need rare earths or not.
A Manhattan Project for Water
Standing on the shoulders of the giants who built modern chemistry.
Dmitri Mendeleev
1834–1907Organized the elements into a system that predicted undiscovered materials — the blueprint every rare-earth chemist still navigates today.
Antoine Lavoisier
1743–1794Proved that nothing is created or destroyed — only transformed. The principle behind every closed-loop, zero-waste process LaNova engineers.
Marie Curie
1867–1934Pioneered the isolation of elements from complex ore — the same separation discipline LaNova applies to refine rare-earth blends for water treatment.
Carl Auer von Welsbach
1858–1929Cracked the rare-earth separation problem that stumped chemists for decades — the direct lineage of LaNova's lanthanide conditioning chemistry.
Glenn Seaborg
1912–1999Reconfigured the periodic table to make sense of the actinides — proof that the system is never finished, only improved. LaNova's ethos exactly.
Nothing wasted. Everything recycled.
Two rare-earth blends pour into a single reactor — heat, foam, and CO₂ evolution do the work, then every drop circulates back through a closed loop. Zero waste. Zero discharge. Pure process efficiency.
Blend A
Blend B
Chloride & sulfate-free blends are total game changers where there's a TDS limit
Traditional coagulants pile chlorides and sulfates into your effluent — pushing TDS past permit limits and threatening whole effluent toxicity. LaNova's salt-free rare-earth blends condition water without adding dissolved solids. Never fail a WET test again.
Traditional Salt-Based Chemistry
Chloride-laden
Spikes TDS past permit limits
Sulfate-laden
Adds dissolved solids load
WET test risk
Toxicity to test organisms
LaNova Salt-Free Rare Earth Blends
Chloride-free
Zero chloride contribution to TDS
Sulfate-free
No sulfate solids loading
WET test pass
Non-toxic to test organisms
Download SDS
LA 300 Safety Data Sheet · Rev. 8/28/2026
Download TDS
LA 300 Technical Data Sheet · Rev. 8/28/2026
Never Fail a WET Test Again
LaNova's non-toxic chemistry is invisible to whole effluent toxicity test organisms — pass every time, without dilution games.
The Safest on the Market
Non-toxic, chloride-free, sulfate-free — the safest rare-earth treatment chemistry available to operators and the environment.
Independent Verification
Verified by engineers.
Trusted by operators.
Commodity chemical salespeople submit on price and deliver no value behind it. We don't compete on price — we earn the work with jar testing, then submit the results to an independent engineering firm. The value is proven before the invoice. Understanding first, price last.
Municipal WWTP · Tertiary Phosphorus Removal
South Fork Coeur d'Alene River Sewer District · Page WWTP · Osburn, Idaho
The South Fork Sewer District needed to optimize phosphorus and metals removal at the Page WWTP to meet a stringent NPDES permit limit of 0.15 mg/L total phosphorus. Esvelt Environmental Engineering conducted a comparative jar-testing program evaluating three coagulants — 48% aluminum sulfate, 38% sodium aluminate, and a 45% cerium and lanthanum chloride rare earth solution — across a target pH range of 7.0 to 9.0 S.U. Alum and sodium aluminate were tested first; neither could achieve the 0.15 mg/L target under the permitted pH conditions.
0.056 mg/L
Lowest TP achieved — rare earth at 40 mg/L
Failed
Alum and sodium aluminate could not meet 0.15 mg/L target
< 5 mg/L
NaOH dose required for pH adjustment with rare earth
| coagulant | dose | tp result | srp result | meets target |
|---|---|---|---|---|
| Alum (best result) | 90 mg/L | 0.237 mg/L | <0.01 mg/L | No |
| Sodium Aluminate (best result) | 25 mg/L | 1.570 mg/L | 0.053 mg/L | No |
| Rare Earth (Ce/La Chloride) | 40 mg/L | 0.056 mg/L | <0.01 mg/L | Yes |
Total phosphorus and SRP (mg/L as P) · Secondary effluent, AUG 2026 · SVL Analytical Laboratory (SM 4500-P-E) · Target TP ≤ 0.15 mg/L
Technical memorandum prepared by Allison Esvelt, MSCE, PE, BCEE, Principal, Esvelt Environmental Engineering, LLC · July 30, 2026 · Prepared for J-U-B Engineers, Inc. and South Fork Coeur d'Alene River Sewer District
View all case studiesNEW · David Letterman's Top 10 Reasons Jar Tests Fail — from the desk of Scott Frazier
Field Report · August 2026 · Client blinded
More good results
are in.
We're getting word from your plant in the Pacific Northwest. The team verified treatability first — then, after months of planning and execution, switched from aluminum to American Rare Earth. The proof, as they say, is in the pudding. And that's as American as apple pie.
4151 — Total P · 5/3/2026 – 8/9/2026
Live
Source: plant SCADA / Quick Graph export. Client blinded.
The anchor read
Aluminum did almost nothing — phosphorus sat there for months. On July 6th the plant switched to American Rare Earth, and something close to magic happened: Total P fell hard toward the floor. Then on July 26th the rare earth feed stopped — and phosphorus climbed right back up. The cleanest possible control. The rare earth was doing the work.
Recommendation: move this plant off aluminum and onto American Rare Earth, permanently.
May – Jul 2026
AluminumAluminum dosed for months. Total phosphorus flat — bouncing between 4.5 and 6.0, never breaking through.
Jul 6, 2026
American Rare EarthPlant switches from aluminum to American Rare Earth. Within days, Total P collapses toward the floor.
Jul 26, 2026
Judgement DayThe rare earth feed stops — and phosphorus rebounds almost immediately. The verdict is in: properly dosed and applied rare earth beats aluminum yet again.
July 26 · Judgement Day for aluminum
The rare earth feed stopped — and the moment it did, phosphorus climbed right back up. No new pollutant, no process change, no storm event. The only variable that moved was the American Rare Earth. That is the cleanest control you can run in the field: pull the chemistry, watch the result reverse.
The verdict is in: properly dosed and applied rare earth beats aluminum yet again. Not the aluminum. Not luck. The American Rare Earth.
This is one plant, one chart, one switch. The same jar-tested American Rare Earth chemistry is available for your plant — blinded case studies on request.
See the case studiesTHE NEW WAY
LaNova — the new standard in water.
The new way to treat wastewater.
Born in California. Built for the Americas. Home in Texas.
Not a better chemical. A new way to solve water — engineered like a discipline, delivered as a service.
We are not a commodity chemical company and not an engineering firm. LaNova is a fractional treatment service — the rare-earth chemistry, the process judgment, and the compliance spine, delivered as one specialized resource. American Rare Earths.
f-block · Lanthanide Series
Rare Earth Elements
La57 — the namesake
Rare Earth Elements · Not a Metal SaltLaNova Water LLC / LaNova — the new way. Like our name, our chemistry is unique, specialized, and custom.
Born in California.
Built for the Americas.
American Rare Earths
Our rare earths are born right here in California, USA. Using American resources here at home, we expand our reach through regional distribution hubs and blend facilities nationwide. LaNova's footprint and capabilities are as vast and large as America — North and South.
02 — Service Areas
Where we
step in.
Compliance is tough — and the real question is who do you call, and who can you trust? You need a specialist who can embed, listen, evaluate, and carefully consider all options — with the bedside manner and the technical depth to solve it right.
A fractional treatment service — the rare-earth chemistry, the process judgment, and the compliance spine, delivered as one specialized resource. American Rare Earths.
Local inventory · prompt delivery
Stocked and staged — prompt delivery across the nation. No order too small. Hotshot available.
01
Tertiary Treatment Support
Better total phosphorus removal, struvite control, and improved methanogenic performance — all observable gains from a tertiary process tuned in the jar and duplicated at full scale.
We know how to jar test — and we know how to duplicate the result in a scaled process. That confidence comes from significant field experience across thousands of plants treating trillions of gallons over a lifetime. We characterize the stream, tune the train, and stand behind the polished effluent.
Total P
Removal
Struvite
Control
Methanogenic
Performance
02
Process Chemistry Advisory
Trusted, unbiased recommendations on lanthanide chemistry — the right answer for your water, not a product pitch.
Our chemistry is unique, specialized, and custom. When you need a trusted recommendation to improve a process or achieve compliance, we bring engineered lanthanide blends only where they're the right call — and tell you when they're not.
Unbiased
Recommendation
Custom
Chemistry
03
PFAS Compliance Strategy
We solve PFAS compliance — guiding you to destruction over concentration and a defensible path forward.
Most approaches capture and concentrate PFAS into a secondary waste stream that still has to be managed. We help you choose the path that actually destroys the compounds and holds up to scrutiny — strategy and support, not a box to buy.
Destruction
Not concentration
Defensible
Compliance
04
Phosphorus Removal Optimization
Improve your phosphorus process to hit ultra-low limits — engineered blends where standalone rare earths cost too much or fall short.
Rare-earth treatment works but is expensive and brittle in variable water. We optimize your process with patented non-hazardous blends that perform across variable chemistry at a fraction of the dose — solving the problem, not selling the chemical.
Ultra-low
Effluent P
Non-hazardous
Proprietary blend
05
Jar Test Training
Hands-on jar-testing training and operator training credits — delivered on site or remote, built around your plant and your water.
Jar testing is an art — and very few operators are actually trained to do it properly. But run correctly, the jar test should be an integral part of daily process control, not a one-off compliance check. We teach your team to run it right and read the result, then translate that to the floor. Classes carry operator training credits and are delivered on site or remote, tailored to your process.
On-site / Remote
Delivery
CEU Credits
Operator training
03 — The Chemistry
Unique.
Specialized.
Custom.
LaNova means "the new" — and like our name, our chemistry is unique, specialized, and custom. It's a tool we bring to solve your problem, not a product we're here to sell.
Where standalone rare earths are expensive and collapse in variable water, our patented lanthanide blends perform across that variability at a fraction of the dose — non-hazardous, engineered to your water. The right chemistry, deployed as a service.
Non-haz
Blends
Custom
Chemistry
Service
Not sales
Engineered to the water
We bring the chemistry that fits your problem — not a product that fits our shelf.
Chemical Innovations
The chemistry
behind the result.
Six proprietary methods define LaNova's lanthanide chemistry — the separation science, the blend engineering, and the recovery discipline that turn variable, high-strength water into a solved problem.
01
Rare-earth density modification
Phase separation
Lanthanum, cerium, and praseodymium modify the protein phase density of high-strength wastewater — lifting lipid fat phases away from protein solids so they can be recovered instead of hauled.
02
Engineered lanthanide blends
Matrix-tuned chemistry
Proprietary blends tuned to your actual water, not a generic profile. The active lanthanide dose drops sharply while selectivity holds across variable influent — non-hazardous, engineered to the matrix.
03
Chloride-free organic acid chemistry
Biological nutrient removal
Chloride-free organic acid lanthanide chemistry drives biological phosphorus and nitrogen removal without the chloride load that inhibits the biology downstream.
04
Selective lanthanide binding
Low-dose selectivity
Binds the targeted contaminant at a fraction of the dose standalone rare earths require — the economics close where commodity rare-earth treatment can't.
05
pH-controlled DAF flotation
Two-stage separation
A two-stage, pH-controlled flotation train separates protein and lipid solids — clean effluent, recoverable float, and up to 50% less sludge trucked from the plant.
06
Recovery-grade separation
Recovery over disposal
Every method is engineered for recovery rather than disposal — recovered fractions meet beneficial-reuse and feed-grade specifications, turning a waste stream into a product.
These methods are protected across our patent portfolio — and proven on real solids in our sludge analysis service.
Submit solids for analysisTwo Formulations
Intentionally different.
Built for different constraints.
Two lanthanum products engineered for different plant realities — not grades of the same chemistry. One maximizes delivery; the other removes the salt and carries carbon.
Both formulations are non-hazardous alternatives to aluminum or iron salts
28% TREO Lanthanum/Cerium Mixed Solution
Clear mineral-acid salt solution
The higher-strength, clear mineral-acid salt solution. Maximum lanthanum and cerium delivery per gallon where chloride and salt loading are not a constraint.
- ◆Higher-strength rare-earth concentrate
- ◆Fully dissolved mineral-acid salt
- ◆Maximum lanthanum/cerium delivery
20% TREO Lanthanum Malate Slurry (Salt-Free)
Chloride-free · carbon-bearing lanthanum slurry
A chloride-free lanthanum formulation incorporating an organic malate carbon source — engineered for phosphorus control where chloride, sulfate, total dissolved solids, or other inorganic salt loading may be permit-limited or operationally undesirable.
- ◆Chloride-free · no added inorganic salts
- ◆Minimal inorganic salt loading
- ◆Biodegradable malate carbon supports downstream denitrification
- ◆Concentrated lanthanum slurry — the suspended phase is part of the product identity
Positioning — 20% Lanthanum Malate Slurry
A chloride-free lanthanum formulation incorporating an organic malate carbon source. Designed for phosphorus control and other lanthanum-mediated treatment applications where chloride, sulfate, total dissolved solids, or other inorganic salt loading may be permit-limited or operationally undesirable. The malate ligand also introduces biodegradable organic carbon that can support downstream denitrification in carbon-limited biological nutrient removal systems, helping the treatment process progress through the complete nitrogen cycle.
Patent Portfolio
Proprietary methods,
patented.
LaNova's founder is credited across the core of modern advanced water treatment — issued patents and pending applications that protect the lanthanide chemistry, the separation science, and the recovery methods behind every result we deliver.
Method and Apparatus for Treatment of an Animal Processing Wastewater Stream
Inventors: Scott Frazier & Jon Khachaturian · App. No. 16/924,751
Treatment of wastewater generated from animal processing (poultry, beef, pork) using rare earth density modifiers — lanthanum, cerium, and praseodymium salts — to modify the protein phase density and enhance lipid fat phase separation from protein solids. Results in up to 50% reduction in sludge disposal volume.
Key claims
- 01Two-stage rare earth density modification using lanthanide salts
- 02pH-controlled DAF flotation separating protein and lipid solids
- 03Up to 50% reduction in sludge volume trucked from the plant
- 04Recovered float suitable as animal feed — fat and protein separated
Pending Applications
The proprietary pipeline.
Recovery-grade lanthanide blends
Engineered blend chemistry
Lanthanide blends tuned to the actual matrix so the active dose drops sharply while performance holds across variable influent — engineered for recovery, not disposal.
Chloride-free organic acid blends for bioP & nitrogen removal
Biological nutrient removal
Chloride-free organic acid lanthanide chemistry drives biological phosphorus and nitrogen removal without the chloride load that inhibits biology.
Enhanced quality of recovered fractions
Beneficial reuse
Lifts the purity of recovered protein and lipid fractions to meet beneficial-reuse and feed-grade specifications.
Improved nitrification & resilience to toxic shock
Biological resilience
Strengthens nitrification against the toxic shock loads and inhibitory compounds common to high-strength industrial streams.
Drying and extraction of lipids from biomass
Lipid recovery
Efficient drying and extraction of lipids from biomass — turning DAF solids into a recoverable fat fraction.
Rare-earth refinement
Treatment-grade chemistry
Refines rare earths into treatment-grade chemistry with the selectivity and consistency wastewater service demands.
Protein fractioning
Protein separation
Chromatography-based protein fractioning — the separation science behind LaNova's engineered blends.
The Process
One integrated
treatment train.
01
Assess
We start with your process and your compliance goal — understanding the water, the constraints, and what success looks like before recommending anything.
02
Recommend
A trusted, unbiased recommendation — chemistry, a process change, or both. We're not here to sell chemicals; we're here to solve the problem.
03
Support
Fractional back-fill: we deploy, tune, and stand behind the solution as an extension of your team — senior capability on demand, no permanent overhead.
04
Verify
Compliance confirmed and process improved — ultra-low phosphorus, non-detect PFAS, reuse-grade purity — documented and defensible.
American Rare Earths
Born in the USA
Born in California.
Built for the Americas.
Our rare earths are born right here in California, USA. Using American resources here at home, we expand our reach through regional distribution hubs and blend facilities nationwide. LaNova's footprint and capabilities are as vast and large as America — North and South.
Mine photography courtesy of MP Materials · mpminerals.com. Used for illustrative purposes; LaNova is an independent service provider and is not affiliated with or endorsed by MP Materials.
Proudly Texan
Headquartered in the
Lone Star State.
LaNova was born in California and built for the Americas — but our home is Texas. From the Hill Country to the Gulf Coast, we're the fractional process partner Texas operators call when growth outruns the conventional approach. American rare earths. Texas grit.
John B. Goodenough
1922 – 2023 · The University of Texas at Austin
Nobel Prize in Chemistry
2019 — for the lithium-ion battery. Awarded at 97, the oldest laureate in Nobel history.
The lithium-ion cathode
His LiCoO₂ cathode powers the modern world — phones, EVs, and grid storage.
47 years at UT Austin
Virginia H. Cockrell Chair in Engineering, 1976 until his death at 100.
The Texas chemistry tradition
The same Longhorn
chemistry DNA.
John Goodenough spent nearly half a century at UT Austin proving that the hardest problems in materials chemistry yield to patience and first principles. His lithium-ion cathode reshaped the energy economy; his standard — understand the material, then engineer the solution — is the same one LaNova brings to water.
LaNova's lanthanide blends are materials chemistry in the Goodenough mold: characterize the problem at the molecular level, design the chemistry to fit, and stand behind the result. We're proud to carry that Texas chemistry tradition into the water sector.
“We have an obligation to use our talents to try to leave the world a better place than we found it.”
Texas Campaign · Phosphorus Removal
Born in Texas.
Built for Texas water.
TCEQ is tightening phosphorus limits across Texas watersheds — and the Gulf dead zone starts at the outfall. LaNova's American rare-earth chemistry hits ultra-low effluent phosphorus at a fraction of the metal-salt dose, with WET test margin built in. We're based here, and we know Texas water.
The Texas standard
Ultra-low phosphorus. Zero residual metal. A defensible permit.
06 — Field & Lab
From the field
and the lab.
Not renderings — the actual work. The treatment floor, the weirs, the jar tests. This is where recommendations are earned and problems are solved.
On the floor
Suited up and pouring — coagulant trials on real plant water, not a catalog spec.
Reading the settle
Graduated cylinder at eye level — measuring the floc that actually drops.
Bench work
Characterizing the stream at the bench — the first read on any new water.
The treatment floor
Clarifiers and collection channels, in operation.
V-notch weirs
Where settling meets discharge.
Aluminum
The same test with aluminum sulfate — the conventional baseline.
Improved settling
Rare earth settles denser and faster than aluminum at half the dose.
Dense rare earth solids
Top view — the compact solids fraction rare earth produces.
Aluminum sulfate — hazardous
The placard tells the story: aluminum sulfate is hazardous. Our blends aren't.
FAQ
Not a chemical
company.
A specialized service and support firm — here to solve problems, not to sell chemicals.
LaNova is a specialized wastewater treatment service and support firm. We operate as a fractional resource — back-filling process, chemistry, and compliance expertise for industrial and municipal clients. When you need a trusted recommendation to improve a process or achieve compliance, we step in and solve the problem.
Neither. We're a service and support firm. We're not here to sell chemicals — we're here to solve problems. Where the right answer involves our patented lanthanide chemistry, we bring it. Where it doesn't, we say so.
It means you get senior-level treatment expertise on demand without adding permanent headcount. We back-fill the gaps in your process, chemistry, and compliance work as an extension of your team — engaged for the problem, standing behind the result.
Standard rare earth treatment relies on standalone rare-earth salts — effective, but dose-heavy, expensive, and brittle when the water changes. LaNova's patented chemistry uses engineered lanthanide organic and inorganic blends that bind the same targeted contaminants at a fraction of the dose, with selectivity that holds across variable influent.
Industrial streams are high-volume and variable, which is exactly where standalone rare earths get expensive — you over-dose to cover the worst case. Our blends are tuned to the actual matrix, so the active lanthanide dose drops sharply while performance stays consistent. Lower dose, lower sludge, lower hauling — the economics close where rare earths alone don't.
No. We don't sell chemicals — we solve problems. The chemistry is one tool we bring. Our engagement starts with your process and your compliance goal, and the recommendation is whatever actually solves it — chemistry, a process change, or both.
You don't have to guess. Tell us about your process and your compliance goal, or submit a sample. We assess, recommend, and — if it's the right call — back-fill the work and verify the result. Free phone consultation, on call 24/7/365.
06 — Engage
Let's
solve it.
Tell us about your process and your compliance goal. We'll give you a trusted recommendation — chemistry, a process change, or both — and back-fill the work as your fractional resource.
1-866-425-1666
Free consultation · on call 24/7/365