06 — LaNova Store
American Rare Earths.
Worn with pride.
American Rare Earths
Branded apparel for the operators, engineers, and plant teams who keep American water clean. Every piece is made to order and shipped from the U.S.
Featured Equipment
LaNova LT-4 Jar Tester
by S & F Machine Products · Melissa, TX
Featured Equipment
LaNova LT-4 Jar Tester by S & F Machine Products, Melissa TX
6-station flocculation tester housed in a rolling toolbox-on-wheels case with a lidded reagent compartment — built to ship safe via UPS, FedEx, or checked air. We understand the rigors of the road and the importance of lab equipment arriving in one piece. Made for the road-warrior water treater or the traveling engineer in a tech-service group. No test equipment = no competency. Don't let bad test results from faulty equipment ruin a project.
$6495.00
Option
Mugs & Handheld Meters
Mugs, pH & ORP Meters
LaNova drinkware alongside lab-grade handheld pH and ORP meters — the everyday kit for the operator and the bench.
LaNova Ceramic Mug
Matte black ceramic mug branded LaNova — 11 oz, dishwasher safe, built for the lab bench and the morning before the jar test.
$24.00
Color
LaNova Insulated Travel Tumbler
Insulated stainless steel travel tumbler branded LaNova — keeps coffee hot through the morning rounds and the plant walk.
$32.00
Color
Handheld pH Meter
Lab-grade handheld pH meter with ATC glass electrode — accurate pH for jar testing, process grabs, and field verification.
$249.00
Handheld ORP Meter
Handheld ORP meter for oxidation-reduction potential measurement — track redox conditions across your treatment train.
$279.00
Apparel
La⁵⁷Nova Green Camo Beanie
Knit acrylic beanie in green camo with the La⁵⁷Nova wordmark embroidered. Made to order and shipped from the U.S. for the operators, engineers, and plant teams who keep American water clean.
$32.00
Option
Color
La⁵⁷Nova Hi-Vis Safety Vest
ANSI-class high-visibility safety vest in yellow with reflective striping and the La⁵⁷Nova mark. Made to order and shipped from the U.S. — built for the plant floor and the site walk.
$55.00
Option
Color
LaNova 'LA' Fitted Cap
Cardinal red flat-brim fitted cap in the Razorback collegiate style — six-panel structured crown, white button and eyelets, perforated side panels. The front panel carries a raised embroidered 'LA' wordmark (blue L, orange A) in collegiate serif, with a '57' embroidered on the side panel. A collegiate-cut fitted for the LaNova field team.
$42.00
Option
Color
LaNova Camo Hoodie
Heavyweight woodland camo pullover hoodie with the La⁵⁷Nova wordmark embroidered center chest — 'La' in cyan with a 57 superscript, 'Nova' in white — and the 'American Rare Earths' tagline beneath. Made to order, shipped from the U.S.
$68.00
Option
Color
LaNova White Hoodie — Camo Lettering
Crisp white heavyweight pullover hoodie with the La⁵⁷Nova wordmark embroidered center chest — 'La' in cyan with a 57 superscript, 'Nova' in camo-pattern lettering — and the 'American Rare Earths' tagline beneath. Made to order, shipped from the U.S.
$68.00
Option
Color
LaNova La 57 Richardson Cap
Richardson structured camo cap with the LaNova wordmark — blue La, orange Nova — and a ghosted 57 watermark behind. American-made headwear for the LaNova field team.
$28.00
Option
Color
LaNova Field Tee
Heavyweight obsidian cotton tee with the LaNova wordmark. Built for the plant floor and the field.
$32.00
Option
Color
LaNova Operator Hoodie
Midweight obsidian fleece hoodie with the rare-earth mineral mark. Cold mornings, long shifts.
$65.00
Option
Color
LaNova Rare Earth Cap
Structured obsidian cap with the LaNova wordmark embroidered on the front panel.
$28.00
Option
Color
Lab Instruments & Reagents
Hach Instruments & Reagents
Lab-grade spectrophotometry and phosphorus reagent kits — paired with LaNova's rare-earth chemistry for end-to-end phosphorus removal verification.
Hach DR3900 Spectrophotometer
Hach DR3900 laboratory VIS spectrophotometer with RFID technology — reliable, lab-grade water analysis for phosphorus and beyond.
$7495.00
Hach Phosphorus TNTplus Vial Test (TNT843)
Hach TNTplus phosphorus vial test — reactive and total phosphorus, 25 tests. Select your range. Pairs with LaNova rare-earth phosphorus removal for end-to-end verification.
$58.00
Option
07 — Field Tackle
LaNova Rapala Lures
Hand-tuned, tank-tested — and branded LaNova. The same rare-earth pride, built for the operators who fish off the clock.
LaNova exists to keep American water clean — and the people who run that work are, almost without exception, the same people who fish it on the weekends. We branded a small run of Rapala lures for the operators, engineers, and plant teams we serve: a field piece, not a giveaway, built around the actions our team actually throws.
The tie-in runs deeper than a logo. Traditional treatment leans on aluminum and iron coagulants — effective, but residual metals persist in the effluent and stress the aquatic life downstream. LaNova's lanthanide blends achieve the same phosphorus and solids removal at lower doses, with residuals that are far less toxic to fish and the invertebrates they feed on. That means the lakes and rivers we treat are safer — not just for the fishery, but for the people who live on them: the anglers, kayakers, and sportsmen of the Pacific Northwest, the Ozarks, and every watershed in between. Cleaner discharge means water you can fish, swim, and trust. A branded lure is a small nod to that bona fide difference: the chemistry that protects the resource, fished by the people who protect it.
Built for the water we treat
LaNova's rare-earth chemistry is chosen over aluminum and iron because it's less toxic to aquatic life — making lakes and rivers safer for people and fish alike, from the Pacific Northwest to the Ozarks. A branded lure nods to that bona fide difference.
Hand-tuned, like a process
Rapala lures are individually tank-tested and hand-tuned before they ship — the same discipline we bring to jar testing and dosing. A branded lure is a small reminder that craft still matters on the floor.
Off-the-clock gear
We branded the two actions our team actually fishes: the original balsa minnow for shallow work and the jointed X-Rap for deeper, harder-flashing retrieves. No novelty colors — just the patterns that catch.
Made to last, not to toss
Solid balsa and tough jointed bodies, through-wire construction, premium hooks. We don't put our mark on disposable tackle — these are built to ride in a box for seasons, not a single trip.
LaNova Branded
Classic Minnow — Silver/Red
LaNova Rapala Classic Lure
Classic Rapala minnow lure with the LaNova mark. Hand-tuned, tank-tested — the original balsa action for the operators who fish off the clock.
$9.00
LaNova Rapala X-Rap Lure
Jointed X-Rap action lure branded LaNova. Dives deeper, flashes harder — built for the long casts after the shift ends.
$11.00